Dream Run

Mizuno - Dream Run

Project Summary: Mizuno Dream Run Vacation was a consumer oriented promotion with the intent of building brand awareness, customer loyalty, an opt-in email list and marketing research of competing products. This promotion was run with both online and offline components. Customers were encourage to visit a participating store and try on one of Mizuno's running shoe products. They were then given a code which they could use at the web site for an entry in the sweepstakes. Part of the registration processes included a required section asking what pair of running shoes they currently own and which model of Mizuno running shoe they were interested in buying..

Role: Lead Developer/Programmer

Skill Sets Used: PHP, Flash, MySQL, XHTML, CSS, Javascript, Photoshop

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